Metaverse fashion brand Diverge is merging the digital and physical worlds with a phygital collaboration with London-based brand Sinead Gorey.
The new phygital collaboration “Diverge x Sinead Gorey” is a manifesto about the obvious connection between IRL fashion and Web 3, launched with a mission to speed up the process of connecting these two worlds. As a strategy to reach new consumers and to engage with communities in a new interactive way Diverge creates a digital twin “Dress to Access” with the fractional NFT technology behind it, that will unlock exclusive digital and physical benefits for each holder. It will be the first fractional NFT in a partnership with a physical fashion brand.
The ownership of the digital asset “Dress to Access” will signal the membership of the holder to a closed community and will give access to exclusive benefits like: allow list spots, raffle spots to win a physical fashion piece, promo-codes to buy physical pieces, access to the private community channels and more. After the mint one of the holders will win a physical piece by completing the contest or quest.
This activation aims to increase both communities of Diverge and Sinead Gorey and will serve as the first step of meaningful long-term collaboration between brands and their audiences, which will be broadened to more integrations in future.
Driven by the love of Web 3 communities to puzzles, quests and raffles Diverge started the interaction with its fans with fun voting mechanics to guess the name of the physical brand before the reveal and will continue to use this technique in the next steps. Users that register for the free mint will get the chance to mint the digital asset for free in the middle of November. Winners will be allowed to mint one of 3210 “Diverge x Sinead Gorey” NFTs, which comes as a digital twin of the metallic total look from long sleeve top and mini skirt.
Will you register to become a part of the Web 3 project?
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