Lyst’s Year in Fashion report reveals the most powerful fashion movements, moments, celebrities, brands and products of the year, based on global fashion search, sales and social media metrics.
Over the course of 2021, 150 million+ shoppers looked on fashion shopping platform Lyst, and they’ve crunched their searches, views and sales metrics to celebrate the stories that shaped the year in fashion. From the rise of digital fashion to dopamine dressing, Harris Reed to Hailey Bieber, here’s what was trending in 2021.
The data report includes:
- The key fashion movements and the top trends that were born online
- The moments that mattered on screen, in music and in real life
- The most powerful celebrity dressers of the year
- The world’s most wanted cult pieces and the logo of the year
- The collaborations that mattered and the top hottest sneakers
- The breakout brands
- What’s next — predictions for 2022
- The brands and stars to watch
Camilla Clarkson, Head of the Year in Fashion project, said: “This year, as we adapted to a new ‘normal’, the role of fashion as a form of self-expression became ever more apparent. Put simply, we dressed up to feel good. From dopamine dressing to kidcore, Nensi Dojaka’s LBD to the Met Gala, fashion lovers played and experimented, communicating ideas and opinions. Whilst musicians continued to impact our style choices, there was a growing interest in sports stars – skateboarding got people searching over the Olympics and Emma Raducanu firmly established herself as a powerful influence in fashion. After too many months spent indoors, 2021 showed how powerful fashion can be in shifting attitudes and reflecting the culture of the times we live in.”
Some of the key findings include:
- 2021 saw digital fashion grow exponentially — from NFTs and virtual drops to collaborations with video games, fashion brands’ digital offerings are infiltrating culture and fashion lovers’ consciousness.
- The rise of gender-fluid fashion has also been gathering pace; Thom Browne’s pleated skirt was among the most wanted items this year alongside more genderless pieces from Pangaia, Rolex, Birkenstock and Levi’s.
- Trends born online went mainstream — From Y2K fashion renaissance to Cabincore craze, TikTok’s powerful force in fashion became indisputable.
- Dopamine Dressing — with vaccination roll-outs and more events taking place in real life, 2021 saw us dressing up and celebrating our freedom again
- With major athletic events taking place the influence of sports in fashion was stronger than ever this year; from skateboarding to tennis shoppers got inspired by the unique style of rising champions.
- Zendaya was the most powerful dresser of 2021; music artists dominate the top ten and two power-dressing couples made the list.
- On-screen and music style moments kept influencing the way we shopped — from Squid Game to Doja Cat, pop culture continued to grow as a strong source of inspiration for fashion lovers.
- Nike, Adidas and Converse dominated the ranking of the year’s most wanted sneakers — thanks to Gen Z shoppers setting the style agenda, the Air Force 1 topped the list as the hottest sneakers in 2021.
- Powerful collaborations drove huge spikes in demand. Prada’s signature triangular logo was the hottest logo this year, being searched 4x times more.
- Looking forward — As clothing becomes more technical and function-oriented, in the coming months we’ll be seeking pieces that serve a multi-sensory experience through texture or nature-inspired materials, such as feathers, wood or shearling.
- Brands to Watch in 2022: Based on fast-growing search terms over the last months, we predict a big year for Conner Ives, Coperni, Area, Mach & Mach, Peter Do, ERL, Stefan Cooke and Ludovic de Saint Sernin.
- Stars to Watch in 2022: The cultural pioneers whose influence made waves and whose following grew significantly over the last 12 months: Olivia Rodrigo, Amanda Gorman, Emma Raducanu, Nico Hiraga, Kai-Isaiah Jamal, Ella Emhoff, Emma Corrin.
Read more about the trends above and what’s to come in 2022 in the full report.
For more on trends in 2022, read our interview with Wizz Selvey and the top 5 e-commerce trends list according to retail experts.
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