The Hong Kong Trade Development Council (HKTDC) has announced the highly anticipated return of its Fashion Hong Kong campaign to London Fashion Week this February, showcasing some of Asia’s most celebrated designers. Set in the iconic Protein Studios in Shoreditch and supported by the Hong Kong Economic and Trade Office, London, this year’s presentation promises to be groundbreaking, celebrating creativity, sustainability and innovation, while bridging cultures and pushing the boundaries of contemporary fashion.
This marks HKTDC’s first showcase since the pandemic, as HKTDC reintroduces a curated selection of visionary talents on the global stage. Featuring collections by ANGUS TSUI, Bettie Haute Couture, RICKYYWONG and Z I D I, the event will spotlight the exceptional craftsmanship, forward-thinking design and cultural narratives of Hong Kong’s latest trailblazers.
Featured Designers:
ANGUS TSUI
Since founding his eponymous label in 2014, Angus Tsui has championed environmental sustainability in every facet of his designs without compromising on quality or aesthetic. Through his educational charity initiative, ANCares, Tsui collaborates with NGOs, such as Greenpeace and Redress, to lead workshops and exhibitions on sustainable practices. His collaborations with brands, like H&M and Cathay Pacific, exemplify his innovative approach to upcycling uniforms and accessories, making him a pioneer in sustainable luxury fashion.
The AW25 experimental collection will continue paying tribute to the brand’s biggest influence – H.R. Giger – with iconic biomechanical design elements. The designs will combine futuristic details and otherworldly aesthetics with a sustainable twist. Known for his vibrant imaginings and futuristic vision, Angus Tsui’s passion for environmental sustainability continues the story of space colonization in “XenoFuturist”, while demonstrating unique otherworldly aesthetics.
BETTIE HAUTE COUTURE
Bettie Haute Couture combines the artistry of bespoke British tailoring with modern minimalism. A University of the Arts London graduate and former Alexander McQueen designer, Bettie merges Eastern and Western influences in her creations, celebrating meticulous craftsmanship and refined detailing. Known for her zero-waste patterns and architectural silhouettes, Bettie’s designs are both structured and effortlessly elegant, offering clients a deeply personalised and joyful bespoke experience.
This year's collection is 'Bauhaus Reverie: Contemporary Elegance'. It will carry a significant meaning by blending elements from the historical Bauhaus movement with a touch of modern elegance. Bettie has drawn inspiration from the Bauhaus style and incorporated the Bauhaus geometric shapes into her designs by merging simple geometric patterns with zero-waste pattern-cutting techniques to create a style that embodies a modern and artistic aesthetic.
RICKYYWONG
A visionary in contemporary casual wear, Rickyy Wong’s designs are celebrated for their innovative fabrications and striking silhouettes. His Master of Arts graduate collection, inspired by samurai and dandy aesthetics, features fish skin leather as a sustainable alternative to exotic hides. With dual Master’s degrees from Bunka Gakuen University in Tokyo and École Nationale Supérieure des Arts Décoratifs in Paris, Rickyy brings a global perspective to his collections, which cater to an expanding international audience.
Stepping into the pulsating heart of Rickyy Wong Studio's Fall Winter 2025 collection, the electric energy of club culture will meet the refined elegance of luxury streetwear. This season, he invites you to embark on a journey through the vibrant cityscapes that never sleep, where East meets West in a symphony of style and sustainability.
Z I D I
Founded in 2024, Z I D I offers affordable contemporary luxury with a sustainable ethos. Creative Director Nathan Moy redefines fashion with deconstruction, functionality and illusion, crafting limited collections that transcend traditional seasonal schedules. Z I D I’s pieces challenge perceptions of clothing, delivering unexpected twists and exceptional craftsmanship across apparel, accessories and footwear.
This season's collection, “Flux”, refers to a state of continuous change or movement, conveying the idea of fluidity and instability. The collection will explore the intersection of time and technology, creating a sense of urgency to adapt and evolve. “Flux” will capture the essence of living in a multi-dimensional reality where optical illusions and digital glitches reveal hidden truths, and artificial intelligence guides creative expression.
Fashion Hong Kong is a series of international promotional events organised by the Hong Kong Trade Development Council (HKTDC) since 2015 to promote Hong Kong fashion designers and labels in the global fashion arena.
With footprints in New York, London, Paris, Copenhagen, Tokyo, Seoul and Shanghai, Fashion Hong Kong has participated in international fashion weeks and renowned events to showcase Hong Kong’s designers.
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