Global fashion shopping platform Lyst released its Year in Fashion report revealing the most powerful fashion moments, celebrities, brands and products of 2022, based on global fashion search, sales and social media metrics.
"Our annual Year in Fashion report is an opportunity to reflect on the moments that shaped how we shopped. We saw a busy and chaotic return to IRL fashion fun this year, and that energy is reflected in the mix and mood of this year's results, which were weighted to reveal one definitive winner for each category,” says Katy Lubin, VP Brand and Communications.
This year, over 200 million people browsed, discovered and shopped on Lyst, and the brand has crunched their searches, views and sales metrics to celebrate the stories that shaped the year in fashion. From the world’s newfound obsession with all things pink to Bella Hadid’s unstoppable rise, here’s what — and who — was trending in 2022.
Brand of the year: Miu Miu
From the viral mini skirt that launched a thousand memes to the celebrity-approved Wander bag, 2022 was Miu Miu’s year. The brand’s ballet flats quickly became its most popular product on Lyst following their release, having been worn by the likes of Sydney Sweeney, Bella Hadid and Rosalía. A simpler, Gen-Z friendly version of its 2016 counterpart, it plays into the balletcore and ‘indie-sleaze’ trends that have been dominating the year. With the highly anticipated return of menswear for FW22 and a SS23 collection that generated over 23 million views on TikTok, Miu Miu was the brand to watch on the runway, and searches for the label increased 34% year-on-year.
Logo of the year: Diesel
In the year that saw Glenn Martens host his first runway show as Creative Director, Diesel repositioned itself as a luxury brand and revived its cultural relevance; and with sustainable denim at its core and a push on accessories from sneakers to belts, the brand has been benefitting from a commercial renaissance. Worn by the likes of Kylie Jenner, Dua Lipa, Rihanna, Julia Fox and Megan Thee Stallion, Diesel’s logo captured the zeitgeist, defining the mood of 2022. In April, the label became one of the hottest brands of the year, entering the Lyst Index for the first time at number 15. In June, its sellout 1DR bag became the most wanted accessory in fashion and saw a 248% increase in searches.
Trend of the year: Barbiecore
From the rise of Y2K fashion to the highly anticipated release of Greta Gerwig’s Barbie movie, Barbie has become the underlying style muse of the year. A gateway to 2022’s obsession with hot pink, the iconic doll — along with the Barbiecore aesthetic — has developed an uncanny ability to shift retail trends: after pictures of a pink-clad Margot Robbie surfaced in June, searches for all things pink skyrocketed 416%. But the defining pink of the year came courtesy of Valentino. Just a week after the brand’s unique shade of hot pink was presented on its FW23 runway, searches increased 152%. Worn by the hottest celebrities worldwide, the collection has since generated more than 76.9M views on TikTok.
Viral moment of the year: Coperni
In what became one of the busiest and buzziest fashion seasons of the past few years, Coperni came out on top. To end its SS23 presentation, the Parisian brand collaborated with Fabrican to spray paint a dress on Bella Hadid live on the runway, using innovative spray-on fabric technology developed by Spanish scientist and fashion designer Manel Torres. The unexpected move quickly went viral on TikTok, gathering over 1M views for #CoperniDress videos. In the days following the show, Coperni received a staggering 3,000% increase in searches, making it one of the most searched brands of fashion month.
TikTok aesthetic of the year: Weird girl aesthetic
This year, TikTok continued to take over the fashion discourse. Generating over 308 million views on the short-video platform, the ‘weird girl’ aesthetic saw influencers like @tinyjewishgirl showcasing kitschy accessories, mixing patterns and textures, and generally experimenting with their wardrobes. Drawing inspiration from various ‘core’ aesthetics, the ‘weird girl’ look blurs the lines between trends and offers a new take on maximalism. Tied to the recent launch of Heaven by Marc Jacobs — for which searches spiked 376% in June after Kendall Jenner wore one of its colorful dresses — this aesthetic capitalizes on ‘90s nostalgia, a trend that has been embraced by It girls around the world.
Progressive moment of the year: Patagonia
While big sustainability initiatives took a backseat in 2022, Patagonia founder Yvon Chouinard made the bold and impactful decision to transfer his ownership of the company — which is valued at about $3 billion — to the Patagonia Purpose Trust in September. A specially designed trust and nonprofit organization, it was created to preserve the label’s independence and ensure that all of its profits are used to combat climate change. Following the news, searches for Patagonia products increased 42% on Lyst.
Digital fashion moment of the year: Lacoste x Minecraft
Gaming is a big, yet still relatively untapped opportunity for fashion, but brands have started dipping their virtual toes further in — and video games have become one of high-fashion’s favorite new playgrounds. Blurring the lines between physical and digital, Lacoste launched a powerful collaboration with Minecraft in March; demand for the 30-piece apparel collection — for which the iconic crocodile logo got a Y2K makeover — soared 1,011% following its release.
And with that, the 2022 season comes to an end. To read the full report, head to Lyst’s website.
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