To launch its first programme for creatives and professionals, the FBE – a fashion education organisation that provides innovative, practical and relevant courses for its members – joined forces with INTERLACED.
The partners developed a Fashion Marketing Workshop for entrepreneurs and emerging creatives covering tactics and tools for developing effective communication strategies. During the session we covered topics including content marketing, social media tips, content strategies, email marketing, case studies and much more. The sold-out workshop also included an activity for participants to get them started.
As a result of the successful workshop Kristina Dimitrova was invited as a visiting lecturer at Condé Nast College of Fashion and Design to deliver two sessions to the (BA) Fashion Communication students.
Deliverables:
- Content creation
- Content delivery
- Pre-event promotion, including social and newsletter push
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