SABINNA DIGITAL CATWALK

By Kristina Dimitrova
27.07.2018

SABINNA DIGITAL CATWALK

London-based label SABINNA is one of the most forward-thinking emerging brands in the capital, using new technologies to communicate and launch its collections.

For London Fashion Week SS18, creative director Sabinna Rachimova tapped INTERLACED as a media partner to raise awareness of the label’s see-now, buy-now digital catwalk among our community of fashion innovators and enthusiasts.

“INTERLACED was the official media partner of our Digital Showcase at LFW in February 2018. The SABINNA Digital Showcase was unique as it has never been done in this format before. It was great to have INTERLACED on our side to promote innovation in FashTech and engage people in the conversation about the future of retail. We really enjoyed working with them, the INTERLACED team was very professional and inspiring to work with.” - Sabinna Rachimova, Founder & Creative Director (SABINNA)

Deliverables:

Original content (in-depth interview) on INTERLACED
Original content included in SABINNA’s lookbook
Social push, including newsletter promotion
Live reporting during the event

Want to create the future together? Drop us a line.

What People Say

"INTERLACED was instrumental in helping us make our fashion show a success. Without Kristina, we would have had a much harder time sourcing mind-blowing fashion-tech artists and great models."

Trevor Goodman Event Director (BDYHAX)

"Words are not enough to express my gratitude, but I would like extend sincere thanks to INTERLACED for making the Bangladesh Fashionology Summit such a success. You have been an inseparable part of this success. I am looking forward to working with you to advance our shared goals and aspirations."

Mostafiz Uddin Founder & CEO (Bangladesh Apparel Exchange)

"Kristina is one part futurist, one part fashion insider, one part visionary. As the Founder of INTERLACED, Kristina graced the Superhuman Summit stage and blew the audience away with her inspiring narrative on the future of fashion. The confluence of technology and our clothing is coming more quickly than we think, and INTERLACED is a pioneer at the nexus of these human creations."

Jordan Kallman Partner (The Social Concierge)

"INTERLACED was the official media partner of our Digital Showcase at LFW in February 2018. The SABINNA Digital Showcase was unique as it has never been done in this format before. It was great to have INTERLACED on our side to promote innovation in FashTech and engage people in the conversation about the future of retail. We really enjoyed working with them, the INTERLACED team was very professional and inspiring to work with."

Sabinna Rachimova Founder & Creative Director (Sabinna)

SABINNA DIGITAL CATWALK