London-based label SABINNA is one of the most forward-thinking emerging brands in the capital, using new technologies to communicate and launch its collections.
For London Fashion Week SS18, creative director Sabinna Rachimova tapped INTERLACED as a media partner to raise awareness of the label’s see-now, buy-now digital catwalk among our community of fashion innovators and enthusiasts.
“INTERLACED was the official media partner of our Digital Showcase at LFW in February 2018. The SABINNA Digital Showcase was unique as it has never been done in this format before. It was great to have INTERLACED on our side to promote innovation in FashTech and engage people in the conversation about the future of retail. We really enjoyed working with them, the INTERLACED team was very professional and inspiring to work with.” - Sabinna Rachimova, Founder & Creative Director (SABINNA)
- Original content (in-depth interview) on INTERLACED
- Original content included in SABINNA’s lookbook
- Social push, including newsletter promotion
- Live reporting during the event
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