Assigning correct and relevant tags to your products is a crucial part of making them discoverable by potential customers. As you may have guessed, this is a long and tedious cataloguing process for e-commerce stylists who require extensive training to juggle different taxonomies. This is especially true for retailers, who list products from multiple brands.
Luckily, Streamoid’s latest technology solution aims to automate the process, make it more accurate and save time while at it, thanks to AI. The AutoScribe tool is broken down into five steps. Upload your product images - the AI will auto-generate product tags for you across various nomenclatures. The tags are then auto sampled for review - here they can be edited and tweaked to fit the brand. Importantly, rather than auto-filling items the system is unsure of, the technology will request a manual tag to ensure the product is accurately reflected. Finally, the data is auto-translated into the website taxonomy. All in all - a massive time saver for the previously tedious and slow product tagging process.
Boasting a 99% accuracy rate and potentially hours of time saved, this could be an incredible tool for brands as they grow and scale their offerings. Previously, brands with large and constantly evolving collections would require extensively trained staff to manually tag each product; this system is underlined with human error and a lack of consistency. Automation addresses both of these issues.
An early seal of approval comes from India’s first billion dollar retailer, Aditya Birla Fashion and Retail Limited (ABFRL), which, with over 3000 stores, shows the scale Autoscribe could work on. “At ABFRL we are well aware that rich and accurate product information creates great customer experience online. In the fast-changing world of fashion retail, where new products get launched every month, cataloging is a challenge and was a manual exercise until recently. With Streamoid’s AutoScribe, we now catalog our products in less than 6 hours instead of 2 days and our data is enriched immensely while maintaining an accuracy of 99%. We’re very pleased with the technology and the overall experience.”
Stremoid’s Senior Product Manager Vivek Bharadwaj notes the capacity for this to help brands own their digital marketplace with a level of ease previously unavailable; the benefits of this in an increasingly coronavirus restricted and digital sector are palpable.
Want to find out more about Streamoid? Read our interview with European Representative Callum Bramley about the vision of the company here.
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