Istituto Marangoni London, the renowned fashion and design school, is set to present their graduate showcase, their first phygital show, on Tuesday, 11th July. This year’s runway show will bridge the physical and virtual realms as part of the school’s 20th-anniversary celebrations. Graduate collections will be unveiled in East London and in the metaverse during the evening event.
Ten exceptional students selected by the school will each present six designs engaging the theme of DISRUPT/DISTORT. Following Istituto Marangoni’s inaugural phygital runway show in Dubai last year, which marked the opening of their new international campus, the upcoming showcase will demonstrate the school's enduring commitment to design, craftsmanship, and innovation. The July runway show will be a progressive event, highlighting the significance of firsthand industry experience, mentorship in education, and the future potential of contemporary advancements.
"We believe that the future of fashion and design lies at the intersection of the physical and virtual worlds. Istituto Marangoni London is redefining the possibilities of creative expression with our first phygital show in the capital. By embracing cutting-edge technologies and visionary concepts, we invite you to witness the extraordinary talent of this year’s graduates as they transcend traditional limitations and redefine the possibilities of the industry. The show also marks the London school’s 20th Anniversary - see how the imaginations of our students are realised in an immersive new world of fashion," says Valérie Berdah-Levy, Director of Istituto Marangoni London.
The avant-garde school, which originated in Milan, now boasts campuses in Florence, Paris, London, Mumbai, Shanghai, Shenzhen, Miami, and Dubai, and fosters a global network of cultural exchanges, education and collaboration. Istituto Marangoni engages students through experiential learning by means of programmes involving influential stakeholders in the creative industries. The acclaimed menswear designer, Grace Wales Bonner is a current mentor for the London school and joins a distinguished group that has included the likes of Olivier Rousteing of Balmain for the Paris school and eminent British journalist, stylist and creative director, Katie Grand, for London last year.
The selected graduates set to present their collections next week are:
- Giju Kim - @cho_wall
- Chamootal Chen - @blair.hen
- Lucrezia Grazioli - @aizercool
- Natalie Kabelacova - @natthaly_s
- Hyun Jik Yoo - @hyunzeggi
- Jiaxi Zhuang - @jxis_
- Angelynne Viorenique Andersen - @angelynneandersen
- Ummehani Kanchwala - @collectionsbyhani
- Anna Savchenko - @anna_savchenko
- Rudraksh Singh - @_.rudraksh__
Make sure to follow us on social for snippets from the show, live from London on 11th July!
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