Fresh off the LFWM runway, where he made us rethink our relationship with the clothes we wear, Christopher Raeburn has now surprised us with a new experience. The British designer has launched a studio tour experience through Airbnb Experiences.
Visitors who get a spot will take a private tour of Raeburn’s Hackney studio in London, led by the designer himself. They’ll have a chance to access the studio archives and atelier. Beyond the behind the scenes walk through, fashion lovers will get hands-on and design their own unique t-shirt. The experience, which costs £40 and lasts around two hours, will end with a toast to creativity and a friendly discussion with the designer.
This is a perfect move by Raeburn, for whom the core of design is rooted in sustainability and intelligent fashion. As we reported, the studio already does Open Days where people can pop in and get to learn more about the brand. The team up with Airbnb is a great way to reach new type of consumers – people, who might not be necessarily very interested in fashion, but who are hungry experience-seekers, willing to try something new and unexpected. The partnership is also an example of the importance for brands to connect with consumers directly.