In 2016, Munich Fabric Start – one of the leading international textile tradeshows – opened its Keyhouse section to serve as an innovation and creativity hub. Since its launch, the space has been presenting future-forward concepts related to the industry: from smart textiles to emerging technologies and companies with innovative business models.
For its 2018 September edition, MFS’s Keyhole will unite a group of the most exciting companies in the fashion and technology space for the launch of The Wardrobe of the Future. Created in partnership with FashNerd, the bespoke walk-in wardrobe will showcase items of clothing and accessories that are available to buy now.
Offering an up close and personal experience, the curated collection includes brands like Emel + Aris, Wearable X, Thesis Couture, Pyrates and Lorna & Bel, all of which demonstrate the possibilities, advantages and potential of fashion technology.
"The wardrobe of the future will be about empowering the human experience not just through personalisation but also through technologies that surprise and delight,” said Wearable X founder Billie Whitehouse on her involvement with the project. “Unlike technology, there is not "one ring to rule them all" in fashion, it is the coordination and curation of tones, colours, textures, shapes and silhouettes that allows the wearer to play with their experience. Now for the first time, this will include technology that helps you feel.”
"We want to bring together brands which represent what the merger of fashion with technology has achieved thus far. The brands we are working with will not only give attendees a glimpse of what could be in their future wardrobe, but it will also create a unique experience that has never been done before at the Keyhouse,” said Muchaneta Kapfunde, co-founder of FashNerd.
With an ambitious plan to bring fashion technology to the masses, FashNerd hopes that the creation of the wardrobe will give people a better understanding of how technology is being used as a tool by various fashion-forward labels and startups.
Don’t miss your opportunity to step into the wardrobe between 4-6th September 2018 at Munich Fabric Start.
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