Anna Wintour and Karl Lagerfeld. Olivier Rousteing and Kim Kardashian. Kendall Jenner and Cara Delevingne. Taylor Hill and Sara Sampaio. And now, Liz Bacelar and Rachel Arthur stand among a group of thriving fashion friendships-turned-partnerships.
Bacelar, who previously founded Decoded Fashion in 2013 and grew it into an international conference series based in NY, London, Milan and Tokyo and a community of 20,000 innovators in fashion and technology, recently founded TheCurrent – an innovation firm with a mission to identify emerging innovation opportunities and drive brand executives and technology leaders into action.
On Friday (12.01.2018), the duo announced that TheCurrent is acquiring Arthur’s tech news site, Fashion & Mash. Its rich library of 1,500 articles has captured the industry’s evolution in e-commerce, social media marketing, machine learning, augmented reality and smart textiles.
Arthur’s publication has been rebranded as TheCurrent Daily, where she will serve as an Editor-in-Chief and Chief Intelligence Officer. At TheCurrent, she will oversee all intelligence underpinning the business, as well as open the company’s London office. “I’ve known Rachel for many years as a leading expert in the field, someone who, like myself, focused on being at the forefront of what’s new and what’s next for the industry. Fashion & Mash became a valuable resource for many executives in London and we would like to build upon its success and expand its reach. Her original content will continue being a leading force shaping the industry,” said Bacelar in an official statement.
TheCurrent Daily will continue F&M’s legacy, scaling to a global level tracking the big innovations and key disruptors impacting fashion, retail and lifestyle brands. It will be complemented by TheCurrent Innovators podcast, which is produced and distributed by MouthMedia Network, and co-hosted by TheCurrent’s founder and CEO, Liz Bacelar, and Arthur.
At its core, the series is a weekly conversation with visionaries, executives, entrepreneurs and high-level players discussing the evolution of retail and consumer goods through technology. Its recordings in New York, Los Angeles and London will include invitation-only live events.
Launch interviews include Stefano Rosso, CEO of Diesel; and William Tunstall-Pedoe, founder of the technology behind Amazon Alexa. The show is distributed in partnership with Fashion Is Your Business, the most downloaded fashion technology podcast in the world.
“The industry is at a pivotal time in its need to innovate in order to survive, yet the daily task of fighting fires to get the job done, even in the most forward of looking roles, makes that harder than ever. What TheCurrent stands for in its focus on connecting businesses with the technology sector and on relying on intelligence to drive measurable results is fundamental today for impactful growth. I’m excited to be leading the team in providing this sort of knowledge flow across organizational boundaries,” said Arthur.
We can’t wait to see how TheCurrent grows and wish the very best to Liz and Rachel!
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