We're excited to announce INTERLACED & Holition are back with another virtual event looking at the future of retail, fashion & luxury. Our upcoming event on 21st July will look at Hyper Personalisation.
The future of fashion and retail is getting a lot more personal. As consumers have grown to love personalised recommendations from the likes of Spotify and Netflix, they are now increasingly expecting the same level of ‘for me’ products and services from fashion, retail and beauty brands.
By using real-time data and artificial intelligence, hyper-personalisation lets brands serve specially curated content, products and services with a high level of granularity at scale. But it doesn’t just stop there. In the past few years we have seen companies that are built on the idea of ‘made for me’ products that cater for people’s unique needs and characteristics. From StitchFix (which democratised personal styling) to Care/of (which sends personalised vitamin subscription boxes), the trend is only going to accelerate.
Join us for Holition Talks: Hyper personalisation, where we’ll hear from industry leaders in the world of emerging technologies, ecommerce, fashion and retail about the benefits of hyper personalised experiences, products and services, how they can foster brand loyalty and how brands should approach this trend while still respecting customer privacy.
Get to know the speakers
Alfredo holds an International Relations degree and specialised in Innovation and Digital Intelligence. During the last 15 years he has worked in management, marketing, communications, innovation and digital intelligence, working as a consultant for major companies and brands such as Bentley, Burberry, Coach, Tory Burch, Latam Airlines, Accor, Estée Lauder, GM, Lexus, Honda, Volkswagen, Whirlpool, Swarovski, Pandora, Embraer, Diageo, Pernod-Ricard, Nestlé, Johnson & Johnson and Coca Cola.
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