GN3RA, a startup that aims to bring easy to use tools for creatives, gamers and the general public become co-creators of virtual fashion, has partnered with The Royal College of Art (RCA) to launch its digital fashion platform.
The partnership, in collaboration with the RCA Fashion MA programme, will offer bespoke digital creations by 7 leading RCA Fashion Alumni for GN3RA creators to co-design, wear and share on the platform.
GN3RA works with selected creators, influencers, brands and media to grow a community of digital fashion ambassadors. This community will take an active role in the development of the platform as well as champion the designers and their virtual creations.
Meeting the growing demand for digital wearables and tackling the lack of easy-to-use design software, GN3RA repurposes how people interact with creative tools.
“My vision for what creative tools should be was hugely impacted by my time teaching students digital fashion design. I saw firsthand the technical barriers they had to overcome in order to begin exploring their creative practice. I wanted to break down these barriers and develop a platform that enables anyone to explore their creativity through fashion,” says GN3RA Founder and CEO Lili Eva Bartha.
“The beauty of the collaboration with the RCA is that these incredible designers are inviting the world to experience their art in a new exciting and interactive way – by becoming co-creators,” adds Bartha.
“We are excited to partner with GN3RA, the first digital fashion platform that is growing and championing emerging talent. Lili has always been such a motivated thinker with social grace and innovation in her soul. We look forward to seeing GN3RA grow and the future digital community be led by such values,” claims Zowie Broach, Head of Programme (Fashion MA) at RCA.
To celebrate the launch, GN3RA will hold an event on December 6th, in Portlands Place in London. The startup will be bring together emerging design talent, industry thought leaders, creators, brands, retailers and influencers to discuss the future of virtual self-expression.
The Emerging designer roundtable will include selected designers from the RCA partnership, who will have the opportunity to discuss digital fashion and the challenges of customisation, collaboration and monetisation.
The event will include workshops for attendees to create their first digital outfits, alongside VR and immersive installations, with live DJ & VJ entertainment.
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